Social marketing - new trend in corporate communication of the community involvement programs
The key-stone of the success in the corporate philanthropy communication is effective connection of the company brand with the good cause or charity organization. High potential of such connection brings to many new benefits both to the company and the charity organization.
Social marketing focus:
- Demonstrate CSR activities of the company
- Promote charity organization and good causes
- Stimulate others to give support to charity projects or organization.
Corporate support brings a strong communication potential for the company. This potential can be also used in the company´s marketing communication to enhance the brand values and to achieve marketing objectives.
Czech Donors Forum offers new training and coaching program - Social marketing: The main goal of the Social marketing program is to introduce this new way how to develop a cooperation between companies and nonprofit organizations on the communication bases. It offers best practices, case studies and how-to-tools for the Cause Related Marketing campaigns, supervision and consultancy, matrix of effective partnership with a charity - how to select the right partner or project, how to manage the cooperation, specifics of such cooperation, how the partnership works, risk management, tax conditions, how to communicate the cause, how to measure and evaluate. The program was prepared on companies demand and requirements. It is based on best practices from the UK, USA and other countries and is prepared in partnership with the Business in the Community organization (leader in the Cause Related Marketing worldwide).
Advantages of the training program
1. Training program
Project is dedicated for managers, which are responsible for corporate philanthropy, CSR, sponsoring, marketing and communication, public relations, community relations.
2. Know-how
- Philanthropy, Corporate Social Responsibility, Corporate Community Investment
- Social marketing, Cause Related Marketing and case studies
3. Competitive advantage
Effective marketing campaigns.
Registration to the Social marketing program at www.socialmarketing.cz
